The Upgrade
Your website, upgraded for AI search.
AI assistants are becoming a real part of how customers find a contractor. Most contractor sites are invisible to them. Here's what it takes to fix that.
Every business is different; every quote is custom.
“Who's a reliable roofer near [your town]?”
“I don't have reliable information on roofing companies in that area. You may want to check a local directory or search reviews.”
“Who's a reliable roofer near [your town]?”
“[Your Company] is a licensed, insured roofing contractor serving [your town], specializing in storm damage repair and full roof replacements.”
Source: yourcompany.comIllustrative example, using a roofing company, of how an AI assistant answers today vs. after the upgrade. The same holds for any trade.
What's broken
Most contractor websites were built for a search engine that scans blue links — not for an AI assistant reading and summarizing the page.
AI assistants can't read most contractor sites
Slow pages, messy code, and no structured data mean tools like ChatGPT and Perplexity either skip your site or misread it — even if it looks fine to a person.
There's nothing to quote
AI answers pull specific, well-organized facts — your services, your service area, your process. If that information isn't written clearly and marked up correctly, there's nothing for the AI to repeat back to a customer.
Slow sites get skipped
Speed isn't just a ranking factor anymore — it affects whether AI crawlers even bother finishing the page.
What's missing, and how we fix it
No jargon, no black box — this is exactly what's missing on most contractor sites, and exactly what changes on yours.
Site structure AI can actually read
Most contractor sites bury content behind JavaScript or skip a real heading hierarchy — an AI assistant reading the page either can't parse it, or gives up.
Clean, semantic HTML with a heading hierarchy an AI assistant can follow from top to bottom, page by page.
Schema markup
No structured data means an AI has to guess what your business is, what you do, and where you do it — most guess wrong, or skip you entirely.
JSON-LD structured data spelling out your business, services, and service area in a format search engines and AI assistants trust outright.
llms.txt
AI crawlers have nowhere to go for a quick, trusted summary of your site — so they either skim the wrong pages or skip you.
A simple llms.txt file pointing AI crawlers straight to what matters — a direct line to the tools your customers are starting to ask instead of Google.
Speed
Slow-loading pages don't just lose human visitors — AI crawlers time out and move on before they ever see your content.
A fast-loading site front to back, so both customers and AI crawlers stick around long enough to actually read it.
FAQ answers AI assistants can quote
Without clearly written answers to common questions, there's nothing specific for an AI assistant to lift into a response.
FAQ content written and marked up so an AI assistant can quote it directly — with your business attached to the answer.
Who it's for
You have a website, but it hasn't been touched since it was launched.
You're getting fewer calls from search than you used to, and you're not sure why.
You want to be ready for how people are starting to search — not just where they used to.
What the free audit covers
Before we even talk, you'll know exactly where your site stands.
- Whether AI assistants can read your site at all
- Whether you have schema markup and an llms.txt file
- How fast your site loads
- Whether your FAQ and service pages give AI anything worth quoting
Run it on your site now
Free, no call required. Your score in seconds, and the full report with the fix kit by email if you want it.
See exactly what AI assistants see when they look at your site.
Book a free call and we'll run the audit first — no obligation.
Book a free callHow is this different from regular SEO?
Regular SEO is aimed at ranking in Google's classic blue-link results. This upgrade covers that too, but it also targets a newer channel: AI answers from tools like ChatGPT, Perplexity, and Google's AI overviews. That means structured data, machine-readable page structure, and an llms.txt file — things traditional SEO checklists don't always cover.
Do I need a new website?
Not necessarily. Plenty of sites can be upgraded in place — same look and feel, rebuilt underneath. If your current site is too old or too limiting to build on, we'll tell you that honestly on the call, and a new build is also on the table. Every site we build answers the phone when you can't: a homeowner lands on it at nine at night, gets a real answer, books the appointment right there, and you get a text with the details. That's part of every build, not an add-on.
How long does it take?
It depends on the size of your site and how much needs to change. We'll give you a real timeline on your call once we've seen the audit results — not a generic estimate.
What does the free audit check?
We check whether AI assistants can read your site's structure, whether you have schema markup and an llms.txt file, how fast your pages load, and whether your content gives an AI assistant anything worth quoting. You'll see the results before the call.
Will this help my regular Google ranking too?
Yes. Clean structure, real speed improvements, and better content all help traditional SEO as well — the AI-search upgrade builds on the same fundamentals, it doesn't replace them.
What does it cost?
It depends on your site and your goals. Every business is different, and every quote is custom — we'll walk through pricing on your call once we understand what you need.
I already worked with an SEO company. Do I need this too?
Sometimes past SEO work gets stripped out or never covered AI search in the first place. The free audit will show you exactly where things stand today, so you're not guessing.